The ECPTA’s destination marketing partnership with national travel authority, Travelstart, has shown some positive results over the last three months and has undoubtedly achieved the key outcomes and goals outlined at the start of the campaign.
The main goal was to increase domestic arrivals to the Eastern Cape through focussed digital marketing. Despite the challenging market, the province performed strongly across the Travelstart platforms.
Travelstart and Safari now included the Eastern Cape in two of its major campaigns, including our Travelstart Tourism Week and Black Friday to Cyber Monday Mega Sale.
The ECPTA branding and generic Eastern Cape banners were featured across all channels, including EDM banners, social media, web push notifications, FLAPP APP notifications, affiliate marketing and the main home page.
Both these campaigns were extremely successful and were the main drivers of bookings in September and November.
In tough environments, we recognised that for true recovery to take place, we had to give everything we could to ensure a faster recovery for our industry, our economy and to see South Africans explore this amazing place – the Eastern Cape!
