The ECPTA is rolling out an Easter Campaign to encourage anyone planning a getaway over the Easter period to remember to keep it local. The campaign theme is “home is where the heart is”. It appeals to the hearts of holidaymakers, reminding them to play their part in supporting the tourism product owners hardest hit by the severe restrictions imposed due to the Covid-19 pandemic.
The campaign is also a reminder that, although Level 1 restrictions are not as severe, strict COVID protocols remain in place to ensure the safety of those who support the local tourism industry.
Designed to reach Eastern Cape people living outside of the province, the campaign serves as an invitation to reconnect with their roots. Come home for the holidays and enjoy a wonderful, safe, heartfelt holiday, at the same time helping local tourism get back to business!
Platforms include traditional media – print and radio, as well as social media. The social media campaign will direct those planning their Easter break to a micro-site offering fabulous accommodation and activity deals. Access the micro-site on www.ecopenfortravel.co.za
