Choosing to stay in a stranger’s house rather than at a hotel might seem like an unusual thing to do, but research has shown that homestay accommodations are a growing trend in South Africa. Tourists seek a more enriching, memorable and authentic travel experience, and The ECPTA is backing this trend wholeheartedly!
South Africa Tourism CEO, Sisa Ntshona, was speaking at the most recent launch of the Basic Quality Verification Programme that took place in Makhanda where members of Kwam e-Makana Project were in attendance and some of the homestay establishments received certificates of compliance for their participation in the Programme.
He said the tourism category of homestays is picking up substantially.
“What we have picked up from research and everything else is that there is a big, big need globally for authentic experiences in South Africa where one can get to immerse themselves in the culture, in the people and everything else.”
Ntshona said the Basic Quality Verification programme is about encouraging small businesses that don’t necessarily meet the formal criteria of full grading to actually be part of Tourism.
The programme provides a framework to assist people who welcome travellers or tourists into their own homes to help make sure that the overall experience of both the travellers and host is enhanced.
Ntshona also said South Africa has a vibrant culture ingrained in its people – food, singing, dancing – “and so much more”. The country has unique experiences on offer that can be tapped into to attract both domestic and international markets.
The ECPTA urges all small businesses to participate in the Basic Verification Programme. Homestays that participate get access to ongoing support and are exposed to many different markets. It’s an opportunity riddled with benefits and one not to be missed!
Let’s get on board with this trend and allow the province to be authentically explored in a refreshing and unembellished way.
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