Band together to brand together

Earlier this year, ECPTA unveiled our new destination branding suite, which has been purposefully designed and developed to showcase our province, the rich diversity of our tourism offerings and the attractive range of experiences on offer.

Featuring the new, more inclusive tagline, Yours to Explore, the brand has been rolled out across all ECPTA activities over the past few months, and we have been thrilled to note that it has been met with much enthusiasm and support.

It remains critical, as the Eastern Cape builds back better, to ensure brand congruence, insofar as all our marketing and promotional efforts align with a consistent, coherent, single brand identity.

For this reason, we again call on all product owners, tour operators and leisure activity entrepreneurs to get behind the new brand and tagline.

Let’s band together, to brand together.

“We appeal to all our tourism partners and stakeholders to throw their weight behind the new look and feel, and to incorporate the revised brand and tagline into their own marketing materials,” says ECPTA CEO Vuyani Dayimani.

“This inclusive marketing focus will benefit all tourism role players in the province, and we know that with full industry support, it has the power to move the needle significantly in attracting new audiences to discover and explore our province.”

For more detailed brand guidelines, visit https://visiteasterncape.co.za/ or navigate directly to https://bit.ly/3iUOQsT.