The Eastern Cape Parks & Tourism Agency in collaboration with Tirhani Auctioneers is hosting an online auction of 10 buffalo cows from 21-23 November. For more information & to view catalogue visit: http://bit.ly/2jbo7ix
The Eastern Cape Parks and Tourism Agency issues this statement with the aim of informing its valued stakeholders which include the public and clients of provincial nature reserves about the opening of the Silaka Nature Reserve following a recent protest and reserve closure.
The Silaka Nature reserve is co-managed by ECPTA and eleven claimant villages through provincial co- management agreement that seek to ensure communities benefit from the reserve they live adjacent to. As a result of disagreements between the eleven villages of the co-management agreement, the reserve had to be closed for about 3 months.
ECPTA management worked with all involved stakeholders (Chaguba Communal Property Association , the traditional authority, the Port St John’s Local Municipality, Chief Land Claims Commission and Department of Rural Development and Land Reform) to find common ground and resolutions were reached and Silaka is now operational.
ECPTA apologises for the inconvenience caused to all stakeholders during this time.
For more information on the Annual CPTA Game Auction contact Gavin Shaw at: [email protected] / 079 496
For more information contact Gavin Shaw on 079 – 496 7893
The Eastern Cape Parks and Tourism Agency (ECPTA) is responsible for the management of the provincial protected area network in the Eastern Cape Province under the Department Economic Affairs, Environment and Tourism (DEDEAT). The agency is also thus mandated with the implementation of the National Biodiversity Economy Strategy in the province. Both the provincial policy and strategy were developed and aligned to the National Biodiversity Economy Strategy (2015). These strategic plans and approaches take into consideration different aspects of the biodiversity and socio-economic background of the people of the Eastern Cape. The three important pillars of the Biodiversity Economy Strategy are an economic transformational role, sustainable use of biodiversity and fair and equitable sharing of the benefits of the natural capital.
Wildlife sectors beg for a transformational approach in order to move away from the less inclusive South African past. Within this sector, significant investment in land availability as well as infrastructure is required to properly position PDI’s and wildlife game farmers. DEDEAT, through its implementing agency ECPTA, has embarked on a programme that strives to enable these interested PDI’ and wildlife game farmers by providing scientific advice, strategic planning support and initial animal introductions.
The Game Transformation policy was developed by ECPTA, approved by the EC Cabinet with an eye on activating wildlife transformation targets. An invitation for Expression of Interest for Game Farming Transformation Initiative – GFTI (REP No: 03/15/16) was published and a total of 21 applicants were received. The responses comprised of 19 of the targeted previously disadvantaged individuals (PDIs) and 2 were institutions like the Nelson Mandela Metropolitan University and Ezemvelo KZN Wildlife that offered their support for this EC initiative. Of the total PDIs, 9 offered land ownership with verifiable title deeds, 3 relied on communal land while 7 relied on land leased from the government.
The applicants with the leased land were divided into 50% long-term leasing (more than 25 years) and 50% short-term leasing (less than 10 years).
Of the 19 expressions, 3 applicants met all the criteria outlined in the ECPTA Game Transformation Policy as adopted by the ECPTA Board and approved by the provincial cabinet in 2016. These include exciting local EC property owners and land claimant settlement communities who are supported by the National Department of Environmental Affairs (DEA) to improve infrastructure for the purpose of handling their game allocations. This game wildlife programme has made available a total of 260 animals valued at approximately R3 million. These animals include the highly valued Cape buffalo, bontebok and black wildebeest to mention a few.
DEDEAT, the mother Department of ECPTA thus invites you to the Krompoort farm in Aliwal North for the launch and handing over of these animals for the game transformation programme.
Below are the details of the first 3 recipients, their location and types of animals they are to receive from ECPTA:
Krompoort Farm – Nkhonhoni Game Breeders
Owner: Xolile Dasheka
Size of property: 1240 hectares
Existing Game on the property: Kudu, Reedbuck, Duiker, Steenbok
Species approved for translocation from ECPTA:
|RESERVE OF ORIGIN||SPECIES||NO|
|Oviston Nature ReserveOviston Nature ReserveOviston Nature ReserveGreat Fish River Nature ReserveTsolwana Nature Reserve||SpringbuckBlesbuckBlack WildebeestBuffaloRed Hartebeest||2530301020|
Owner: Nonkqubela Mayatula
Size of property: 750 hectares
Existing Game on the property: Giraffe, Eland, Cape Mountain Zebra, Blue Wildebeest, Sable, Nyala, Bontebok, Impala
Species approved for translocation from ECPTA:
|Great Fish River Nature ReserveGreat Fish River Nature ReserveTsolwana Nature ReserveTsolwana Nature Reserve||ElandKuduHartebeestBontebok||1015305|
Brakfontein – Likhayalethu Communal Properties Association
Owner: Likhayalethu CPA
Size of property: 1245 hectares
Existing Game on the property: Kudu and Duiker in low numbers
Species approved for translocation from ECPTA:
|Great Fish River Nature ReserveTsolwana Nature Reserve||ElandRed Hartebeest||1030|
Issued by ECPTA
For Further info:
Communication and Media Manager
The latest instalment of the annual prestigious Lilizela Tourism Awards for accommodation establishments and other tourism-related products and services will once again toast the best of the best when the provincial awards ceremonies take place in September 2017, culminating in the star-studded national awards function in Johannesburg in October.
The Lilizela Tourism Awards are an initiative of the National Department of Tourism and are spearheaded by South African Tourism.
South African Tourism Chief Executive Officer Mr Sisa Ntshona said: “The criteria for the awards are constantly being refined, through ongoing consultation and feedback surveys, to ensure that hospitality establishments, venues, service providers and tourism attractions meet industry and traveller requirements. Because of the annual review that will follow each awards ceremony, entries will open in March from this year onwards.”
Ntshona said that as a result of the most recent review, sustainability and contribution to inclusive growth have become important considerations in the adjudication process.
“South African Tourism’s main objective is to work with the industry in contributing towards inclusive growth while helping to grow new players into the industry. The importance of transforming tourism and its feeder industries cannot be understated. This is why the awards are encouraging tourism businesses to embed a culture of inclusion in their DNA. Tourism has, more than any other sector, the potential to act as an engine for growth in South Africa. This includes the potential to create employment, generate foreign exchange, encourage entrepreneurship and act as a driver for other sectors of the economy,” Ntshona added.
Furthermore, the awards will see more changes being implemented next year. “We have found through our interactions with the industry that there is a growing need for sustainable and responsible practices in all tourism enterprises,” said Ntshona.
“For this reason, from 2018 onwards we will be introducing specific sustainability criteria for the Lilizela Tourism Awards, to coincide with the intended Responsible Tourism recognition measures that are to be introduced by the Tourism Grading Council of South Africa during the course of 2017. If tourism product owners place more focus in minimising their environmental impacts, it will add to South Africa’s attractiveness as a progressive, world-class tourism destination.”
Tourism businesses – ranging from accommodation establishments and tourist guides to visitor attractions – may enter the 2017 Lilizela Tourism Awards in a range of categories, which will be judged by a panel of industry professionals as well as by a public vote. These categories include service excellence, universal accessibility, the Minister’s Award for innovation in tourism, and the Emerging Tourism Entrepreneur of the Year Award.
“South Africa boasts a wealth of tourism jewels in its crown,” said Ntshona. “Through the annual Lilizela Tourism Awards, we hope to showcase these beacons of excellence and motivate them to continue delivering exceptional, authentic, memorable experiences to local and international travellers.”
“Hospitality can be a challenging and highly demanding industry, and we want industry players to know that we value their efforts in helping South Africa to grow and diversify our tourism sector,” concluded Ntshona.
Entries for the 2017 Lilizela Tourism Awards open on 1 March 2017 and close on 31 May 2017. Visit www.lilizela.co.za for more details, or follow @Lilizela_Awards on Twitter.
For further information contact
Mrs Keketso Kostile
Tel: +27 43 705 4400
Lilizela website www.lilizela.co.za
Published: 17 February 2017
* Application deadline: 21 February 2017
For more information contact:
Gavin Shaw, 079 496 7893, [email protected]
Mzwabuntu Kostauli, 079 496 7971, [email protected]
The Eastern Cape Parks and Tourism Agency manages a number of provincial Nature Reserves including amongst others popular attractions such as Baviaanskloof, Commando drift, Great Fish River, Mpofu, Oviston and Tsolwana located across the Eastern Cape.
Large herbivores occur within these reserves and it becomes necessary to periodically manage the population of these animals in a bid to conserve biodiversity within the Eastern Cape’s protected areas.
ECPTA thus manages a strategic system informed by monitoring through aerial game census and other scientific approaches that annually recommend effective management mechanism like hunting, culling and live sales of these large herbivores.
The agency is forging ahead with its initiatives in this regard for 2016 commencing with the 14th Annual Game Auction that is to take place on Saturday the 14th of May 2016 at the Fish River Sun Hotel situated on R72 between East London and Port Alfred.
The game auction will see over 450 animals like the buffalo, mountain zebra, elands, plains zebras, springbok, bontebok and red hartebeest sold off to the highest bidder who will then place the animals within their own establishments.
According to Vuyani Dayimani, ECPTA’s Chief Executive Officer, the agency as one of its strategic goals is to secure key biodiversity in the province through improving management effectiveness of protected arrears, developing and implementing a provincial protected area system and growing revenue from biodiversity goods and services whilst maintaining solid community relations
He continues that culling, hunting, donation and live sales are important in achieving agency goals and that they are proved and tested methods that promote healthy ecosystems.
“As Auctions are directly about the buyers, we went on a drive to foster better relations with them through breakfast sessions across provincial regions where we engaged buyers on expectations from both ours and their side. Advertisements in local press and the ECPTA website and direct invitations to industry players were executed timeously for the convenience of everyone. We are very grateful for f their continued support in our nature conservation and biodiversity management quest,” notes Dayimani.
He further explains important bidding rules and procedures that will be strictly adhered to.
ECPTA invests funds raised during annual auctions towards the agency’s conservation programs.
Communications and Media Officer
The Eastern Cape Parks and Tourism Agency (ECPTA) together with provincial stakeholders such as the Nelson Mandela Museum (Mthatha), Steve Biko Center, Buffalo City Metropolitan Municipality, Sarah Baartman District Municipality, Nelson Mandela Bay Tourism, Alfred Nzo District Municipality, O.R Tambo District Municipality and Eastern Cape Midlands are collaborating to unitedly showcase the best the Eastern Cape Province has to uniquely offer at the 2016 Tourism Indaba Tradeshow to be held in Durban from the 7th to 9th of May 2016.
The first for the province to jointly promote the Eastern Cape’s numerous tourism offerings, from nature based experiences, authentic cultural attractions and new gems like the recently launched positioning of Port Elizabeth as the Dolphin Capital of the World under one brand, the tourism sector brand – Adventure Province. This being the beginning we would see a more united provincial marketing in future across the sector (paraphrase this and include it so that it doesn’t look or seem as excluding others not mentioned)
“Promoting the province at various destination marketing platforms, especially where there are international buyers involved require a lot of focus and effort in locating the experience or establishment in the bigger global map before one is even able to convince the buyer about the particular experience. When buyers find a product, establishment or experience within a provincial location in South Africa, that becomes a job half done for the exhibitors, and product owners are able to focus on promoting the actual products and other surrounding experiences”, explains Eastern Cape Parks and Tourism Agency’s Chief Executive Officer, Vuyani Dayimani
The importance of exposing provincial tourism products at the Indaba spectrum is unparalleled as the show is one of the largest tourism networking platforms on the African calendar that is a huge game changer able to unlock lucrative doors for tourism players.
Indaba attracts international buyers and media from across the globe who are all interested in the widest variety of Southern Africa’s best tourism products, ECPTA together with its partners are using the platform as a direct link between trade and businesses.
As such, the entity is also providing 12 Small Macro Medium Enterprise’s (SMMEs) with the opportunity to attend Indaba.
Dayimani continues that as vehicles that provide about two out of every three private sector jobs yet often faced with difficulties in trading, SMMEs are important for rural Eastern Cape.
“As a tourism authority wanting to grow the tourism sector of the province we see great value in SMME’s hence we train and prepare them for trade shows like Indaba so that they are able to proactively engage and sell their establishments and surrounding offerings for sustainable businesses,” says Eastern Cape Parks and Tourism Agency’s Chief Executive Officer, Vuyani Dayimani.
The 12 SMME’s from different hospitality and tourism disciplines of the sector including accommodation, tour operators, tourist attractions and tourist activities were chosen through a set criteria that showcases excellence. The SMME’s are:
Further info for the Indaba:
Eastern Cape Parks and Tourism Agency (ECPTA) as a management authority is required under the National Environmental Management: Protected Areas Act, No. 57 of 2003 to compile and update management plans for protected areas under its management. During the 2016-2017 financial year, ECPTA will be reviewing existing management plans for the following reserves: Mkhambathi, Commando Drift, Tsolwana, Oviston and Thomas Baines (incl. Waters Meeting & Kowie).
If you have direct or indirect interests and/or rights in these reserves, please complete the stakeholder registration form below or request the form from Mr K. Mangwale([email protected]) or Ms Shanè October ([email protected]). The completed form should be emailed to the above email addresses or Fax to 086 246 9275.
This notice is issued in accordance with section 39, read with section 41 of NEM:PA Act No. 57 of 2003. Registered stakeholders will receive invitations to attend the stakeholder engagement workshops and comment on the draft management plans.
Exhibitors at the ITB trade show taking place in Berlin this week have been kept busy at what they say is a highly relevant show. Both Linda Pampallis CEO of Thompsons Africa, and Suzanne Benadie, Your Africa Sales and Marketing Director, told Tourism Update at the show that this year’s ITB had been extremely busy and the show remained incredibly relevant, attracting members of the trade from a wide region of Europe. Benadie said she had had back-to-back appointments, not just from the German market but also with members of the trade from the UK, Benelux and Scandinavia. – Tessa Reed (Tourism Update)
The Lilizela Tourism Awards help to spur the country’s global competitiveness and create tourism businesses of excellence
SOUTH AFRICAN TOURISM has announced that entries for the 2016 Lilizela Tourism Awards will open on 1 March and will close on the 31st May 2016. These Awards recognise and reward tourism players and businesses who work passionately and with pride to offer world class products and services in contributing to growing South Africa’s global destination competitiveness.
“In fulfilling our mandate to market South Africa as a world-class tourism destination for both leisure and business travellers, it is imperative that we work with our industry to deliver the best tourism experience. The Lilizela Tourism Awards are about identifying the best service providers in the industry, acknowledging and awarding them for their dedication to service and product excellence. Through the ETEYA category, the LIlizela Tourism Awards programme also contributes towards the growth and development of small businesses – an area that is crucial for our economy,” says Sthembiso Dlamini, Acting Chief Executive Officer of South African Tourism.
Following a successful three years of the Lilizela Tourism Awards programme, South African Tourism embarked on a review of the programme. The objective of the review was to understand from entrants and the industry at large how satisfied they are with the current programme and if any changes are suggested. Over 200 respondents gave valuable feedback on the recent survey and those results will be used to improve elements of the awards.
“We would like to thank the industry for the valuable feedback that they gave us as we look to enhance the Lilizela programme. Collaboration and partnership within our South Africa tourism industry is key and we endeavour to factor as much of the feedback provided as possible,” adds Ms. Dlamini
Entrants can visit the Lililzela website on: www.lilizela.co.za to enter.
Voting still plays a major roles in this awards programme and runs concurrently with the entries so entrants should make sure they use all the tools provided on the website in order get as many votes as possible.
In ensuring that all entrants understand the value of the consumer votes and to make it easy for their clients/guests to vote, the Lilizela Tourism awards team works with Provincial Tourism Authorities who then work closer with the product on the ground.
While every effort will be put in place to promote these awards to consumers, it is important that business owners or managers inform guests about this competition and encourage them to vote for their establishments on the Lilizela Tourism Awards website.
Consumer reviews are a key consideration during the adjudications of these awards and allocated a weight of 80% of the overall score.
To enter or to view the full list of categories and the entry requirements visit www.lilizela.co.za
The Provincial Tourism Awards will be held in September, Tourism Month in all nine provinces culminating in the National Award ceremony taking place in October where the best of the best will be honoured.
Issued by South African Tourism
For further information contact
Mrs Keketso Kostile
043 – 705 4400
DOWNLOAD: Eastern Cape Adventure Province Toolkit
INVITATION TO REGISTER AS AN INTERESTED AND AFFECTED PARTY
The Eastern Cape Parks and Tourism Agency hereby invites interested and affected parties to participate in the development of an Elephant Management Plan for Great Fish River Nature Reserve. The purpose of this plan is to:
This notice is issued in accordance with section 39, read with section 41 of the National Environmental Management: Protected Areas Act No. 57 of 2003 (NEM:PAA).
Persons who would like to participate in this process must complete the stakeholder registration form, which can be obtained at the link below or from Dr DM Peinke (E-mail: [email protected] or Cell: 082 416 2563). The completed form must be returned to Dr Peinke at the above e-mail address or can be faxed to 086 619 4284. Alternatively the form may be handed in at the offices of the Great Fish River Nature Reserve.
Registered stakeholders will receive invitations to attend the stakeholder engagement workshop to be held on the 17 February 2016 and to discuss and comment on the draft plan.
Congratulations to all our participants and winners of the 3rd Eastern Cape Lilizela Tourism Awards 2015!
Eastern Cape Lilizela Tourism Awards 2015 Winners:
Backpackers & Hosteling Star Grading 4 – Lungile Backpackers
Bed and Breakfast Star Grading 3 – River Road Guest House
Bed and Breakfast Star Grading 4 – Hill Street Manor
Country House Star Grading 4 – Dune Ridge Country House
Country House Star Grading 5 – Tenahead Mountain Lodge & Reserve
Game Lodge Star Grading 3 – Amakhala Quatermain’s Camp
Game Lodge Star Grading 4 – Sibuya Game Reserve-River Camp
Game Lodge Star Grading 5 – Longlee Manor
Guest House Star Grading 3 – Tranquil House Bed & Breakfast
Guest House Star Grading 4 – Forest Hall Guest House
Guest House Star Grading 5 – The Sands @ St Francis
Hotel Star Grading 1 – Road Lodge East London
Hotel Star Grading 2 – Town Lodge Port Elizabeth
Hotel Star Grading 3 – Tsitsikamma Lodge & Spa
Hotel Star Grading 4 – MyPond Hotel
Hotel Star Grading 5 – The Boardwalk Hotel,
Convention Centre & Spa
Lodge Star Grading 4 – The Fernery Lodge & Chalets
Lodge Star Grading 5 – Pumba Msenge Bush Lodge
Meetings, Exhibitions & Special Events (MESE) Star Grading 5 – East London International Convention Centre (ELICC)
Self Catering Exclusive Star Grading 3 – Duiwekloof Lodge
Self Catering Exclusive Star Grading 4 – [email protected]
Self Catering Exclusive Star Grading 5 – The Oyster Box Beach House
Self Catering shared vacation Star Grading 3 – Cape St Francis Resort – Club Break
Self Catering shared vacation Star Grading 4 – Cape St Francis Beach Break
VISITOR EXPERIENCE AWARDS
Action & Adventure – SRA – Tsitsikamma Canopy Tours
Beach Experience – Island Vibe
Culture & Lifestyle – Khaya Volunteer Projects
Marine Adventures – Untouched Adventures
Roots & Culture – Mosaic Tourism
Scenic Beauty – Tsitsikamma Segway Tours
Wildlife Encounters – Koffylaagte Game Lodge
Culture – Craig Ronald Duffield
Established – African Heartland Journey
Emerging – Mosaic Tourism
Exempted Micro Enterprises – Khol Newman Bed and Breakfast
Qualifying Small Enterprise – SRA – Tsitsikamma Canopy Tours
Hluleka Nature Reserve
ETEYA – Xhobani Multi Purpose Primary Cooperative
05 September 2015
Eastern Cape to host the 3rd Lilizela Tourism Awards
Eastern Cape MEC for Economic Development, Environmental Affairs and Tourism (DEDEAT) Sakhumzi Somyo, Deputy Minister of Tourism Ms Thoko Xasa together with His Excellency of the Nelson Mandela Bay Metro Mr Danny Jordaan are amongst the dignitaries who will attend the Lilizela Tourism Awards at the Boardwalk Convention Centre, at the Nelson Mandela Bay, in Port Elizabeth. The event will be held on Thursday, 10 September 2015.
The Lilizela Tourism Awards which are hosted by the Eastern Cape Parks and Tourism Agency in partnership DEDEAT are a platform to recognise and celebrate tourism players and businesses that work passionately to make Eastern Cape and South Africa one of the preferred destinations of choice in the world.
They also act as a voice of the people, as direct consumers; the public are given a chance to share their experiences of the tourism offerings in the country – by voting for what they appreciate and want to see grow. This way the tourism sector is then kept competitive and continues to provide services and experiences that develop the sector within and beyond.
The awards also profile milestones and challenges of the tourism sector, with the hope that greater interest to sustain and strengthen it is generated further. The awards have grown since their inception, from 75 entries in 2013 to 190 for this year showcasing the commitment of businesses towards responsible tourism that positively impacts the country’s economic growth.
Categories to be awarded at this event include: service excellence, sustainable development, entrepreneurship and the coveted minister’s award that is made at the sole discretion of the National Minister of Tourism and will go to an organisation, person or event whose contribution to the industry has elevated tourism’s status as a vital sector of the national economy.
Issued by: Oyanga Ngalika
Communication and Media Officer
0435552252/ 0734683159/ 0798918624
Some 399 Eastern Cape game went under the hammer to a room packed with Eastern Cape game fundis at the Fish River Sun. The auction also exceeded its R8 million sales target.
June 20, 2015: The Eastern Cape Parks and Tourism Agency (ECPTA) says 399 Eastern Cape game have found new homes after going under the hammer at a public auction that raised R12,8 million at the Fish River Sun on Saturday.
This 13th edition of the annual public game auction exceeded its R8 million sales target which saw buffalo, mountain zebra, elands, plains zebras, springbok, bontebok and red hartebeest sold off to the highest bidder.
The darling of the auction was a bull with 43.6 inch horns that fetched R600 000 at the auction. The auction has over the years attracted buyers from all over the country who buy game bred in the Eastern Cape from provincial reserves owned and managed by ECPTA on behalf of the Department of Economic Development, Environmental Affairs and Tourism (DEDEAT). These reserves include popular attractions such as Baviaanskloof, Commando drift, Great Fish River, Mpofu, Oviston and Tsolwana.
The auction is part of a well-planned programme to conserve biodiversity in the Eastern Cape’s protected areas. Other forms of conservation management include culling and hunting. “Credit and all the success of the 2015 ECPTA Game Action is due to the hard work of the entire conservation team, plus the support they get on a daily basis from the support services units. We could never have achieved this milestone if it was not for our buyers honouring our invitation. We are very grateful of their continued support in our nature conversation and biodiversity management quest,” says ECPTA chief executive Vuyani Dayimani.
Dayimani says participation at the auction by buyers is done under strict bidding rules and procedures, and a watchful eye of the ECPTA internal audit team. Only registered buyers are able to bid on the day of the auction. The registration process is opened three hours before the auction begins. The auction is advertised on local press and on the ECPTA website, in addition to invitations that are sent directly to industry players.
“Once the bid process has been completed, and payment effected, bidders can only take ownership and transportation of the game under the strict permits and transportation regulations as set by the provincial department responsible for conservation in their respective new homes and provinces, in conjunction with the Eastern Cape DEDEAT office. In the case of a buffalo a “No Objection” permits should further be issued by a local state veterinarian at the game’s new home province before the game can be moved,” explains Dayimani.
The revenue generated from this auction is invested towards the agency’s conservation programmes.
Nopasika Mxunyelwa: Chief Marketing Officer, On behalf of ECPTA
[email protected] / 043 705 4400
Eastern Cape Parks and Tourism Agency’s (ECPTA) CEO – Mr Vuyani Dayimani was thrilled at the outcomes of the Agency’s key objectives, with regard to the exposure garnered at the recent Tourism Indaba, held in Durban! According to Mr Dayimani: “New market strategies are currently under review and discussion and should be tabled before the end of June 2015, with plans for Tourism Month 2015 approved and implementation underway”
He added: “We are excited that the expansion of the Baviaanskloof Reserve, widely known as one of the Natural World Heritage Sites, by a further 73,068ha- has been confirmed with the formal acceptance due to be announced at the UNESCO Conference in June of this year! In addition- to enhance the Eastern Cape’s competitive edge, as a Tourist Destination – the Destination Development Strategy will utilize the Eastern Cape Tourism Master Plan (ECTMP) as its foundation and a Stakeholder workshop will be held in due course, to update key role players as to this – and we thank the Department of Economic Development Environmental Affairs and Tourism (DEDEAT) for finalizing the Provincial Tourism Master Plan, to this end”.
The annual Game Auction, a significant revenue source, will be held on Saturday 20 June, with the very revenue generated being used for conservation projects and will also form part of ECPTA’s plans to manage the Province’s protected areas, according to sound ecological principles; The ECPTA has also been mobilizing participants from various tourism sectors, to ensure fair representation at the Lilizela Tourism Awards- which encourage excellent standards of customer service, and the practice of responsible tourism principles.
As Vuyani Dayimani remarked: “A collaborative approach to domestic marketing is the way forward, for our Province, and the plans include:
Partnership and Collaboration is key and here, in the Eastern Cape, we strive to promulgate this, for the good of our Brand: The Adventure Province!”
Continuing with the “Partnership and Collaboration” Theme, for the Eastern Cape Parks and Tourism Agency’s Stand at the 2015 Tourism Indaba – They hosted a trade networking event on Sunday 10 May at the Southern Sun Elangeni/Maharani Hotel on North Beach, profiling the Brand : ‘The Adventure Province’….with Adventure Brand Ambassador – Kim van Kets(who is widely known as an Endurance Adventurer, born and bred in the Eastern Cape, and who lives in Sunrise on Sea, just outside East London on the Jikeleza Route)
Van Kets undertook a five-month journey, running, cycling and kayaking around South Africa’s perimeter – and has subsequently written and published a Book, entitled “Tri- the Beloved Country” – where she enthusiastically and passionately writes about her fervent love for the Eastern Cape – whose diverse peoples, land and cultures she experienced on her epic experience through this – the ‘Adventure Province””’!
“Collaborating to unlock exciting opportunities” was the central focus of ECPTA’s CEO, Mr Vuyani Dayimani’s address.
Mr Dayimani mentioned the importance of Synergy, Sharing of resources, Engagement and Participation, as well as Establishing and maintaining relationships (all of which must be sustainable and well managed) – in order to promote Tourism, which results in increased job creation, as well as exposure of this, the second largest Province in South Africa- to the many and varied visitors it attracts- both local and international
He continued: “Our province comprises 36 Municipalities, two Metropolitan areas and nine Regions and is both Unique and Diverse in its offerings –
Home to Nelson Mandela and other African Legends (Thus enhancing the Province’s claim to having ‘History, Legends and Cultural diversity’)
The Highest Bungee Jump in the world and snow skiing at Tiffendell
Incredible surfing- in Jeffreys Bay and amazing Beaches along the coastline
National Parks and World Heritage Sites
The concept of synergy and sharing was also highlighted by the CEO informing the audience of the following:
Buffalo City Tourism launched their 50 Fabulous Reasons Campaign and Nelson Mandela Bay Tourism presented Discover Freedom in Nelson Mandela Bay. Both Metro’s have an exciting line up of events for the year that are set to attract international participants.
As Eastern Cape Parks and Tourism Agency’s CEO, Mr Vuyani Dayimani, mentioned – “An alignment of the provincial marketing activities will ensure greater impact….”, and this trade networking event is one such activity that fulfils said alignment!
On another positive note: ECPTA engaged in several lucrative business meetings, with key tour operators and are seriously considering three joint marketing agreements, with those based in the Benelux countries (viz: Belgium, Netherlands and Luxembourg) – which bodes well for the Province’s local to global initiative!
A successful meeting with Aviareps in the Netherlands will see the Eastern Cape playing host to 8 tour operators and two media representatives out of the Netherlands and Belgium either in September 2015 or February 2016 and then two in country activations with key tour operators at jointly hosted networking events in October 2015. This presents the Eastern Cape with a valuable opportunity to showcase the destination tourism offering first hand. The tour will focus on positioning Adventure and linking it to budget travel.
Meetings with South African Tourism have also been key to reaffirming support for in country activations and ECPTA have been able to provide valuable information pertaining to packaging the destination, the nine tourism regions and unique Eastern Cape experiences. ECPTA met with the South African Tourism UK, Netherlands and German teams. ECPTA have assured SAT of support for trade shows and road shows and educational tours within the year ahead.
“Partnership and Collaboration” is exactly what the Eastern Cape Parks and Tourism Agency is focussing on – when they man a Stand (Number: DEC1D40) at the 2015 Tourism *Indaba, to be held from Saturday 9 to Monday 11 May, at the Inkosi Albert Luthuli Convention Centre, in Durban. The Partnership – will be with two of the Groups, within the region, namely: Nelson Mandela Bay Tourism (NMBT- Port Elizabeth) and The Buffalo City Metropolitan Municipality (East London)- thus together, promoting sustainable and responsible Tourism in the Eastern Cape.
The Collaboration – will be around joint domestic and international promotion through Joint Marketing Agreements, Country Representation, shows, trade workshops, events and seasonal campaigns. “A strategic approach to marketing is required and alignment of the provincial marketing activities at this level will ensure greater impact versus our investments, all projects will be measurable and will contribute towards increasing tourism arrivals,” says the ECPTA CEO, Mr Vuyani Dayimani.
ECPTA will facilitate the participation of twelve (12) specially selected SMME’s(who were brought on board, against a strict set of criteria) – they will not only be exposed to the various workshops and speed networking sessions at the Indaba, but will also be afforded the opportunity to showcase/exhibit their products – at what is billed as ‘Africa’s Top Travel Show’, connecting tourism initiatives with the Trade(both local and global)
The Eastern Cape, Home to the Big Seven and known as ‘The Adventure Province’, will incorporate all the region’s Exhibitors, under one umbrella identity – thus resulting in an adventure destination through a unified Brand!
A population of black rhino was created recently when 19 of the critically endangered animals were released onto an undisclosed location in South Africa.
The animals form the 10th population to be facilitated through WWF South Africa’s Black Rhino Range Expansion Project (BRREP) and were made available through the Eastern Cape Parks and Tourism Agency. Growing rhino populations is part of WWF South Africa’s five-point rhino plan.
Black rhino are more at risk of extinction than white rhino due to their low numbers. There are currently around 2100 surviving black rhino in South Africa. Since the start of the programme in 2003, BRREP has overseen the relocation of around 160 black rhino to form new breeding populations and more than 50 calves have been born on project sites.
“We are extremely proud of the Agency’s contribution to the conservation of this species,” said Vuyani Dayimani, CEO of Eastern Cape Parks and Tourism Agency. “By doing this the Agency is actively contributing to the achievement of the objectives of the National biodiversity management plan for black rhino in South Africa. One of the key objectives of this plan is to grow the national population as rapidly as possible by harvesting animals from populations that are at or near ecological carrying capacity,. ,this harvesting stimulates growth in the donor population and also makes animals available for the creation of new populations”.
“We are really grateful for Eastern Cape Parks and Tourism Agency’s progressive approach to the conservation of black rhino,” said Dr Jacques Flamand, head of the Black Rhino Range Expansion Project. “It requires a genuine commitment to conservation to entrust others with the care of such a large group of these precious animals; but this is for the greater good of the species. Establishing a new population is extremely exciting for us because this is essentially what the project works towards. To see our efforts come to fruition is very encouraging.”
The Black Rhino Range Expansion Project aims to increase the numbers of black rhino by encouraging rapid population growth. It is a vital part of South Africa’s drive to reach a target of 3000 black rhino. According to Dr Flamand, “South Africa now has significantly more black rhino than there would have been without the project’s intervention.
“Founder populations released on to large areas of land have the potential to increase quickly in number. And moving rhinos from our major parks relieves pressure, allowing for more rapid growth both at source and in their new terrain.”
The recent translocation involved WWF, SANParks, Ezemvelo KZN Wildlife and Eastern Cape Parks and Tourism Agency. Six wildlife veterinarians participated in the project which saw darted animals being airlifted by helicopter to a central loading area where they were loaded into crates and prepared for a road trip to their new home.
“The project was kept secret for security reasons and one of the highlights of the operation was the manner in which the different state Agencies supported and assisted each other to ensure its success,” said Vuyani Dayimani.
As well as focusing on population growth, BRREP supports security efforts on major rhino reserves. It is funded by WWF Netherlands and supported by the Ford Wildlife Fund. Founder populations for the project sites have come from game reserves managed by Ezemvelo KZN Wildlife and Eastern Cape Parks and Tourism Agency.
The chairperson and Chief Executive Officer of the Eastern Cape Parks and Tourism Agency (ECPTA) saw the MEC for Finance, Economic Development, Environmental Affairs and Tourism (DEDEAT), Honourable Sakhumzi Somyo hit the first tee shot of the 2015 Africa Open at East London Golf Club where he officially opened the tournament this morning.
“The Africa Open forms part of the provincial strategy to promote the Eastern Cape globally and position it as a premier tourism destination on the sports event calender,” said Somyo.
Internationally, events are recognised as a strong component of sport tourism that draw people from different destinations. They are becoming an integral and major part of tourism development and marketing strategies. Sport tourism events are defined as those sporting activities that attract tourists to a destination, a large percentage being spectators. These events have the potential to attract non-residents, media, technical personnel, athletes, coaches and other sporting officials, with the primary purpose for travel being participating in or viewing sport.
Following an investment of R10 million into the Africa Open Golf Challenge in 2014, the Eastern Cape received media exposure to the value of $96 417 272. This included the news coverage, delayed coverage, and highlights packages which were screened in Europe, Africa and the Middle East.
“The Africa Open forms part of our drive to promote the province globally and create a greater awareness of the Eastern Cape as a premier sport & leisure destination. The direct and indirect benefits to the Eastern Cape resulting from this tournament are fantastic. As part of our Event Strategy we are committed to supporting similar events which build and grow the exposure of our destination and boost tourist arrivals to the Province,” said Vuyani Dayimani, CEO ECPTA.
The Africa Open not only provides the Eastern Cape with marketing opportunities in the media but it also brings over 150 players to the province – of which at least 1 quarter are travelling with their families during tournament week. Various accommodation establishments ranging from hotels to B&B’s have benefited from this tournament as well as subsidiary services.
Economic benefit is also one of the key drivers for hosting the Africa Open. It is estimated that the 2014 edition of this event created over 400 jobs, ranging from caddies to drivers for the courtesy vehicles for the players. The total local spend for the event is estimated at almost R4.4 million.
Community development is central to the functioning of the ECPTA and as part of the partnership agreement, the Africa Open organisers are required to donate their gate takings toward tourism development in the Eastern Cape.
“Development is key to the economy of the Eastern Cape and I am quite excited to see this initiative grow and bear positive results for communities in and around East London as a direct result of us having hosted such a prestigious event,” Dayimani concluded.
In addition to the economic development that comes about as a result of the ECPTA hosting events, the organisation continues to fund the development of young people to participate in golf at a national level.
“As a result of this ongoing funding, a number of children now have provincial colours and represent the Eastern Cape as part of provincial team. With this funding they’re able to play in tournaments thus representing and showcasing the Adventure Province,” concluded Dayimani.
The Africa Open Golf Challenge takes place from 05 to 08 March at East London Golf Course, Eastern Cape, South Africa.